Men seem to have a fear that grocery stores will somehow alter their masculine ego. Well, The Hartman Group has published a new info graphic that appears to debunk this myth.
They found that male shoppers are filling store aisles at the same frequency as women across all channels. Men made an average of 8.2 trips to the grocery store while women made an average of 7.5 trips.
The Hartman Group also found that 95% of men versus 97% of women purchased groceries in the past three months at a grocery store. That's astounding! Increasingly, men are the primary household shopper, the report found.
The Wall Street Journal published a story earlier this month that also concludes men are doing a greater share of grocery shopping and meal preparation. As a result, food companies are re-branding their products to try and attract men shoppers.
The Journal reports that food companies are making subtle changes to their products such as offering larger portions, using darker color schemes and not posting recipes on the back of packages. One example is Powerful Yogurt, a new Greek yogurt that launched this March, and uses the slogan "Use Your Inner Abs."