Because let's face it, while we may strive to eat well balanced home cooked meals as often as possible, sometimes its just not possible in our 24/7 culture. And sometimes you just need a break from cooking.
Amy's Kitchen recently announced that it will open Amy's Drive-Thru, a version of their non-GMO organic foods, next month at an undisclosed location in California. (Civil Eats has a great story about the opening.)
The idea that Amy's will offer organic french fries, burritos, shakes, pizza, chili, and salads in drive-thru form is almost unthinkable for me. I almost never eat fast-food not only because it's unhealthy but also because there typically isn't much I can eat beyond french fries on the menu.
I was still in High School when Burger King announced that they would be offering a veggie burger that would the first to be sold nationally. I vividly remember my parents and I taking a field trip of sorts to the closest Burger King to try it out.
It wasn't that good and I think I've only ordered it a few times in the 13 years that its been on the menu, but the point is, Burger King broadened the horizons of options that a vegetarian could chose from should I need to grab something in a hurry.
Unfortunately, Amy's Drive-Thru will only be in California but here's to hoping that it will be a huge success and they will be able to expand throughout the country as more consumers won't mind eating healthier food on-the-go.